Culinary-Cultural city tours in high demand. eat-the-world expands.

New in Düsseldorf, Stuttgart, and Potsdam

September 2014, Berlin: eat-the-world is expanding.
Our culinary-cultural neighborhood guides have now conquered one of the most famous cities in Germany: Berlin. We've now added new cities to our program, including Düsseldorf, Stuttgart, and Potsdam. In addition, we've added new neighborhoods in Hannover, Hamburg, and Cologne. We are now operating 26 tours in 13 cities with 150 tour guides, and have even more planned!

April Fool's? No way! Six years ago on April 1, 2009, Elke Freimuth and Katrin Buck, entrepreneurs, wanted to find a way to explore their neighborhood of Berlin-Kreuzberg in a slightly different way. Today the company has grown to a GmbH, with eight company-sponsored cities and five franchises. The tours from eat-the-world can be found in 26 different neighborhoods in 13 German cities. Our 150 tour guides show both the culinary and cultural history of a particular neighborhood. More than 250 culinary partners work with us, including restaurants, snack bars, delis, bakeries, and much more. eat-the-world is Germany's largest provider of culinary-cultural walking city tours, a pioneer in the food and tourism industry. And we continue to grow every day! When asked the secret to their remarkable success, Katrin Buck says “More than 50% of our customers go on to recommend us to others. Our philosophy is that our guests are so pleased with our tours and services that they go on to tell all of their friends about it.”

Flexibility is an important quality of the company and our employees. The tours are bookable up to one hour before they start. People can also purchase gift certificates and book private tours. The success has been careful management by directors Elke Freimuth and Katrin Buck. In 2014 there was a sharp increase in tour participants at eat-the-world. The participants are both tourists and locals looking for something different. We also host company outings, Christmas parties, and many other private group tours. Many see the tours as an opportunity to discover hidden gems in their neighborhoods, and new restaurants, cafes, bars, and bakeries to make their own. For the rest of the year we have a lot more planned. Elke Freimuth: “Given the strong growth, our team is expanding again. We are advertising positions for both tour guides and permanent positions in our office. We have just moved to a larger office at the former Berliner Kindl brewery in Neukölln. It's very exciting to see how an idea that began in 2008 is now being experienced by so many different people. The enormous growth is inspiring and we still have so much more to do!”

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History of eat-the-world

What do people eat here and how do the locals live their lives? This is something that eat-the-world founder Elke Freimuth always wondered during her various stays abroad. Ms. Freimuth lived in New York and there discovered the answers to her questions. “Since I have always been a big fan of the culinary scene in Europe, I wanted to find a way to connect our food to the everyday lives of the locals,” says the businesswoman. This idea went on to win the Verband Internet Reisevertrieb (VIR) and Innovation Competition's “Springboard 2009” award. The concept of eat-the-world is unique. There are culinary or sample tours in various European cities, but these often consist of complete menus in three to five different restaurants. At eat-the-world, the idea is to have seven different small samples, with each sample representing a new type of food. The motto is 'get to know the region through it's food and people.' eat-the-world operates tours in  Berlin, Bremen, Dresden, Düsseldorf, Frankfurt, Hamburg, Hannover, Cologne, Leipzig, Munich, Münster, Potsdam, and Stuttgart. Tours in other European cities are also in the works. Since 2010, eat-the-world also operates as a franchiser.

eat-the-world GmbH
Am Sudhaus 2
12053 Berlin
+49(0) 30 – 206 22 999 0

Press Contact:
CS Communication, Presse- & Öffentlichkeitsarbeit
Christiane Sohn
Brechtstr. 4
32257 Bünde
+49(0) 5223- 65 41 31

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