Elke Freimuth

CEOs:

Elke Freimuth & Katrin Buck

eat-the-world

The company
eat-the-world was founded in Berlin in April 2008 by Elke Freimuth, with the aim of showing both visitors and locals the way to delicious food and cultural insights, far away from the well-worn tourist trails. Since then, we have expanded our culinary and cultural city tours to include Augsburg, Bamberg, Berlin, Bochum, Bonn, Braunschweig, Bremen, Cologne, Dortmund, Dresden, Duisburg, Duesseldorf, Erfurt, Essen, Frankfurt, Hamburg, Hannover, Kiel, Leipzig, Lübeck, Lüneburg, MainzMunich, Muenster, Nuremberg, Oldenburg, Potsdam, Regensburg, Rostock, Saarbrücken, Stuttgart, Wiesbaden, Wuppertal and Würzburg. We aim to give our customers a non-touristy insight into life behind the scenes of a city, which we believe not only includes background information on its history, architecture and entertainment, but also the cuisine and small businesses in the area. Our aim is to support small, high quality, fine food and gastronomy businesses.

Genuine diversity is very close to our hearts, a fact we would like to get across to you by way of an all-embracing look into each particular district: who used to live there, how did the neighborhood develop, what do the people there eat, where do they go and how do they live? We make unfamiliar everyday life interesting.

The concept
During her various stays abroad, the founder, Elke Freimuth, was always asking herself the same question: What do they eat in the area and what characterizes the way of life of the locals? When she then lived for a while in New York, USA, she noticed that the small, family-run businesses were disappearing, driven by the growth of large chains. On her return to Germany, the idea of culinary and cultural tours away from the tourist trails took shape and in April 2008, eat-the-world went online.

The “eat-the-world” concept remains unique. There are culinary guided tours or tapas tours in a number of European cities, but they are usually complete menus in three to five different restaurants. The idea of having a lot of small, representaive samples is new. Our motto: Get to know the area through its food and its people.

This concept helped eat-the-world’s founder, Elke Freimuth, persuade the Verband Internet Reisevertrieb (VIR), the online Internet travel portal association, and win its innovation competition, “Launch Pad 2009”.

 

eat-the-world is commited to a customer friendly internet marketing to ensure a fair competition. Further details about the goals and the content of the code of conduct can be obtained on the VIR website.

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